← Back to Blog

🔗 What is a Link Shortener & How Does It Work?

14 Jul 2025
Blog Image

🧠 What is a Link Shortener?
A link shortener is a tool that converts long URLs into short links, for example:

🔁 Convert from:

https://store.com/product?id=9283&utm_source=whatsapp&utm_campaign=july_offer
 

✅ To:
shortrio.com/julydeal
 

More tidy, easy to share, and click-worthy!

 

⚙️ How Does It Work?
- You enter the original link into a system like Shortrio

 

📊 What are the Advantages of Using a Link Shortener?

1. ✅ Looks More Professional Short links are neater & suitable for use in: Instagram / TikTok bio WhatsApp & Telegram Paid ads (FB Ads, Google Ads) Physical posters (QR code)

2. 📈 Get Real-Time Click Data For example:

187 clicks from WhatsApp yesterday 67 clicks from FB Ads last week 40% of users click using mobile

 

All of this helps you understand campaign performance more accurately.

🧑‍💼 Who Should Use Link Shortener?
✅ Influencers
✅ Online merchants
✅ Affiliate marketers
✅ Dropshippers
✅ Advertising agencies
✅ NGO or event organisers
✅ Anyone who actively shares links!